Portrait of Sanjay Soni

SANJAY SONI

Global Tech Sales Enablement,
Product Marketing, and
Evangelism Leader

Microsoft

CLOUD & AI • GTM • TECHNICAL SALES ENABLEMENT • TECHNICAL PRODUCT MARKETING • EVANGELISM

Turning AI technology into immersive experiences

Cloud & AI Go-To-Market technical sales enablement, product marketing, and evangelism leader. Building programs and content that accelerate revenue, raise win rates and cut ramp time for 4,000+ technical sellers and 1,000+ partners at Microsoft. 20+ years at Microsoft.

Impact at a glance

  • $3B+

    revenue impact in 3 years
    (Microsoft Gold Club
    Award)

  • 4,000+

    technical sellers enabled
    in 9 years

  • 55K+

    demo downloads by 10K+
    sellers in 100+ countries

  • 1,000+

    partners enabled

  • +20 pts

    competitive win rate for
    sellers using TEE content

  • 33%

    faster new-hire ramp for
    Analytics & AI sellers

  • +15%

    quota attainment among
    enabled sellers in year
    one

  • 21 days

    shorter AI platform sales
    cycles

  • 35K+

    POC Accelerator clones
    by 1K+ partners

  • 194+ / 200

    event rating across 30+
    live shows

Highlights

  • 2026 Frontier AI Innovation Award

    Agentic enablement strategy and launch of Cora and 4 AI agents on OpenAI and Anthropic models: Whiteboard agent that generates code, Rapid Prototyping agent, AI Virtual Proctor & Lab Generator and TV Channel AI agent.

  • 50+ ext. conference presentations & CXO briefings

    With an average of 98%+ speaker session scores, including Ignite, Build, Databricks Data and AI Summit, FabCon, NRF, Hannover Messe, and Money 20/20, alongside CXO briefings/EBCs across 25+ countries.

  • Microsoft Gold Club Award

    $3B+ revenue impact in three years from Technical Sales Enablement Experiences and tech marketing content, including DREAM Demos, whiteboards and rapid prototypes.

  • Top-rated readiness events

    RIS 194+/200, 96%+ Top-2-Box scores of Tech Summits (3,700+ sellers) for FY27 Landing Show (5,449) and H2 Jumpstart (2,190 sellers).

  • Whiteboarding platform

    Reusable whiteboard templates supporting 3K+ sessions in 60+ countries.

  • TEE Champs community

    Grew the Tech Enablement Experiences Champs community from 40+ sellers to a 700-member peer-training community.

About me

Sales enablement, Technical product marketing and Evangelism

Executive summary

Global Cloud & AI Sales Enablement and Tech Product Marketing leader with 20+ years at Microsoft, including 9 years driving GTM strategy, seller readiness, and AI-powered enablement for 4K+ sellers and 1K+ partners across 25+ countries. MS Gold Club winner for $3B+ revenue impact, with expertise in scaling enablement programs, product marketing, and AI innovation. Led 30 global resources and managed $3.5M annual budgets. 2026 Frontier AI Innovation Award winner for launching four AI agents supporting 4K+ sellers.

Key achievements

  • $3B+ revenue impact: MS Gold Club Award for scaling AI-powered demos, POCs, workshops, whiteboards, and enablement experiences.
  • 20% higher competitive win rates and 21-day shorter AI sales cycles through technology enablement content.
  • Top-rated global events: 30+ live shows and major conferences, achieving 194+/200 RIS and 96%+ Top-2-Box ratings.

Personal

I believe that with passion, hard work, gratitude, diversity & inclusion, magic can happen! Having traveled to 59 countries in 7 continents, I believe we are more alike than different.

  • Managed 30 resources globally for 8 years, with a budget of about $3.5M a year
  • Speaker at 50+ industry conferences, including Ignite, Build, Databricks Data + AI Summit and Snowflake Summit
  • CXO EBC engagements in 25+ countries
  • Azure TV: 1,000+ microlearning videos, 100K+ views

Industry focus

  • Retail
  • Manufacturing
  • Financial Services
  • Healthcare
  • Media
  • Public Sector
  • Sustainability

Core skills

  • Global Technical Sales Enablement
  • Technical Product Marketing
  • Sales Readiness & Onboarding
  • GTM Strategy
  • Agentic AI & LLMs
  • Demos and POC Accelerators
  • Hands-on Labs and Workshops
  • Microsoft Fabric, Databricks and MS AI
  • Technical Pre-Sales
  • Technical Evangelism
  • Large-Scale Readiness Events
  • Executive Storytelling & Public Speaking
  • Partner Ecosystem
  • Vendor & Global Team Management

Industry Scenario Product-Differentiator Demos in action

100+ industry and product differentiator demos and deployable POC Accelerators across Retail, Manufacturing, Financial Services, Healthcare, Media and Public Sector, showcasing the Cloud & AI platform including Microsoft Fabric and Microsoft AI, built with Fabric, AI, Apache Spark, Databricks and Snowflake. 57K+ click-by-click demo executions, 55K+ demo downloads by 10K+ sellers in 100+ countries and 35K+ POC Accelerator clones by 1K+ partners.

  • Financial ServicesData & AI for risk, fraud, and personalized customer engagement.

Testimonials

  • A highly effective enablement leader who makes complex Data & AI solutions practical and relevant for sellers.
    Pankaj SatyaketuSales Lead, Microsoft Workloads at AWS
  • Brings deep technical depth and a strong business perspective, with an exceptional focus on execution.
    Nabeel DerhemEnterprise Data Solutions Engineering, Google
  • A trusted partner for sales enablement, with a rare ability to simplify, inspire and drive real seller impact.
    Priyanka R.Data & AI Sales Specialist, Microsoft
  • Combines strong technical knowledge with a practical, results-driven approach to enablement and customer success.
    Robert MolijnSr. Azure Account Manager, Data & AI
  • A visionary leader who consistently delivers high-quality demos, enablement programs and customer value.
    Prashant MishraCEO and Founder, Click2Cloud Inc.
  • A highly skilled technologist and storyteller who bridges business needs with real, scalable Data & AI solutions.
    Girish GaitondeSoftware Engineering Entrepreneur
  • A strategic and collaborative leader with a strong focus on enablement outcomes and real-world industry impact.
    Shailesh (Sai) BhaidVP, Financial Solutions
  • A thoughtful and detail-oriented leader who creates clear, engaging and highly effective technical content.
    Ellee d'AmoreTechnical Writer/Editor, Amazon

Experience

  1. Director, Global Cloud & AI Platform GTM Technical Sales Enablement

    Microsoft · Jul 2025 – Present

    Built the TEE platform from scratch, launched four AI agents, and ran 30 live shows, Tech Summits and 8 Tech Connect 2026 workshops averaging 99%.

  2. Director, Global Analytics & AI Sales Enablement

    Microsoft · Mar 2018 – Jun 2025

    Led 30 people to build 100+ demos and POC Accelerators, cut ramp time 33%, and created Azure TV.

  3. Senior Technology Evangelist, Data, Analytics & AI

    Microsoft · Feb 2017 – Feb 2018

    Drove tech pre-sales for leading nonprofits and represented MS Philanthropies at the UN Data Event.

  4. Senior Technical Product Marketing Manager, Power BI

    Microsoft · Sep 2013 – Sep 2017

    Drove $100M+ in revenue and built keynote demos presented by Satya Nadella (5 times) and Scott Guthrie (12 times).

  5. Incubation Sales Excellence BI Lead and Program Manager

    Microsoft · Sep 2012 – Sep 2013

    Launched a BI platform for 1,500+ incubation sellers worldwide.

  6. Technology Solution Professional, Data, BI and PDW

    Microsoft · Sep 2011 – Sep 2012

    Led tech pre-sales for 50+ enterprise accounts with workshops, Architecture Design Sessions and POCs.

  7. BI Technology Evangelist and Senior Program Manager, Microsoft IT

    Microsoft · Mar 2005 – Sep 2011

    Created Microsoft IT's first consolidated BI platform: 100+ apps, 60+ organizations, 42K+ users.

  8. System Architect and Senior IS Consultant

    Unisys Corporation · Early career

    Co-managed the MS/Unisys BI COE, contributing to $70M in ES7000 server sales and services.

Education, Certifications & Awards

Education

M.S., Information Systems, The University of Texas at Dallas (GPA 3.94)

B.S., Electronics Engineering, Nagpur University

Certifications

Microsoft Certified Trainer (MCT), Microsoft Intro to AI, Data Science Bootcamp, MCTS: SQL Server, MCDBA

Awards

Microsoft Gold Club Award, Frontier AI Innovation Award (2026), Ubuntu Award, Top of the Top Award, Outstanding Customer Focus Award, Most Downloaded IT Showcase Media Award

Let's connect

For conversations about Cloud & AI, technical sales enablement, partnerships or evangelism.

Connect on LinkedIn Email Sanjay