SANJAY SONI
Global Tech Sales Enablement
and Product Marketing Leader
CLOUD & AI • GTM • TECHNICAL SALES ENABLEMENT
Turning technology into experiences that move business.
Cloud & AI Go-To-Market technical sales enablement and technical product marketing leader. Building programs that accelerate revenue, raise win rates and cut ramp time for 4,000+ technical sellers and 1,000+ partners at Microsoft. 20+ years at Microsoft.
Impact at a glance
$3B+
revenue impact in 3 years
(Microsoft Gold Club
Award)
+20 pts
competitive win rate for
sellers using TEE content
1,000+
partners enabled
33%
faster new-hire ramp for
Analytics & AI sellers
+15%
quota attainment among
enabled sellers in year
one4,000+
technical sellers enabled
in 9 years
21 days
shorter AI platform sales
cycles
55K+
demo downloads by 10K+
sellers in 100+ countries
35K+
POC Accelerator clones
by 1K+ partners194+ / 200
event rating across 30+
live shows
About me
Sales enablement, Technical product marketing and Evangelism
Executive summary
Global Cloud & AI Sales Enablement and Tech Product Marketing leader with 20+ years at Microsoft, including 9 years driving GTM strategy, seller readiness, and AI-powered enablement for 4K+ sellers and 1K+ partners across 25+ countries. MS Gold Club winner for $3B+ revenue impact, with expertise in scaling enablement programs, product marketing, and AI innovation. Led 30 global resources and managed $3.5M annual budgets. 2026 Frontier AI Innovation Award winner for launching four AI agents supporting 4K+ sellers.
Key achievements
- $3B+ revenue impact: MS Gold Club Award for scaling AI-powered demos, POCs, workshops, whiteboards, and enablement experiences.
- 20% higher competitive win rates and 21-day shorter AI sales cycles through technology enablement content.
- 33% faster seller onboarding and 15% higher quota attainment through redesigned readiness programs.
- 4K+ sellers and 1K+ partners enabled globally through 21 workshops and scalable learning experiences.
- 55K+ demo downloads and 35K+ GitHub POC clones across 100+ countries.
- Top-rated global events: 30+ live shows and major conferences, achieving 194+/200 RIS and 96%+ Top-2-Box ratings.
- 50+ conference presentations including Ignite, Build, and Databricks Summit, with 98%+ session scores and three CXO EBC awards.
Personal
Passionate about innovation, diversity, inclusion, and lifelong learning. Having travelled across 59 countries and seven continents, I believe our similarities unite us more than our differences.
Managed 30 resources globally for 8 years, with a budget of about $3.5M a year
Speaker at 50+ industry conferences, including Ignite, Build, Databricks Data + AI Summit and Snowflake Summit
CXO EBC engagements in 25+ countries
Azure TV: 1,000+ microlearning videos, 100K+ views
Industry focus
Retail
Manufacturing
Financial Services
Healthcare
Media- Public Sector
Highlights
2026 Frontier AI Innovation Award
Agentic enablement strategy and launch of 4 AI agents on OpenAI and Anthropic models: Cora, Technical Workshops agent, AI lab generator and AI Virtual Proctor.
Microsoft Gold Club Award
$3B+ revenue impact in three years from Technical Sales Enablement Experiences and tech marketing content.
TEE platform
One seller journey connecting DREAM Demos, POC Accelerators, whiteboards and workshops for Azure and Azure Databricks.
Top-rated readiness events
3 Tech Summits (3,700+ attendees), FY27 Landing Show (5,449) and H2 Jumpstart (2,190 sellers).
Whiteboarding platform
Reusable whiteboard templates supporting 3K+ sessions in 60+ countries.
TEE Champs community
Grew the Demo Champs program from 40 sellers to a 700-member peer-training community.
DREAM Demos – Data & AI Industry Scenario Product-Differentiator Demos
100+ industry and product differentiator demos and deployable POC Accelerators across Retail, Manufacturing, Financial Services, Healthcare, Media and Public Sector, built with Fabric, AI, Apache Spark, Databricks and Snowflake. 57K+ click-by-click demo executions.
Testimonials
A highly effective enablement leader who makes complex Data & AI solutions practical and relevant for sellers.
Pankaj SatyaketuSales Lead, Microsoft Workloads at AWSBrings deep technical depth and a strong business perspective, with an exceptional focus on execution.
Nabeel DerhemEnterprise Data Solutions Engineering, GoogleA trusted partner for sales enablement, with a rare ability to simplify, inspire and drive real seller impact.
Priyanka R.Data & AI Sales Specialist, MicrosoftCombines strong technical knowledge with a practical, results-driven approach to enablement and customer success.
Robert MolijnSr. Azure Account Manager, Data & AIA visionary leader who consistently delivers high-quality demos, enablement programs and customer value.
Prashant MishraCEO and Founder, Click2Cloud Inc.A highly skilled technologist and storyteller who bridges business needs with real, scalable Data & AI solutions.
Girish GaitondeSoftware Engineering EntrepreneurA strategic and collaborative leader with a strong focus on enablement outcomes and real-world industry impact.
Shailesh (Sai) BhaidVP, Financial SolutionsA thoughtful and detail-oriented leader who creates clear, engaging and highly effective technical content.
Ellee d'AmoreTechnical Writer/Editor, Amazon
Experience
Director, Global Cloud & AI Platform GTM Technical Sales Enablement
Built the TEE platform from scratch, launched four AI agents, and ran 30 live shows, 3 Tech Summits and 8 Tech Connect 2026 workshops averaging 99%.
Director, Global Analytics & AI Sales Enablement
Led 30 people to build 100+ demos and POC Accelerators, cut ramp time 33%, and created Azure TV.
Senior Technology Evangelist, Data, Analytics & AI
Drove tech pre-sales for leading nonprofits and represented MS Philanthropies at the UN Data Event.
Senior Technical Product Marketing Manager, Power BI
Drove $100M+ in revenue and built keynote demos presented by Satya Nadella (5 times) and Scott Guthrie (12 times).
Incubation Sales Excellence BI Lead and Program Manager
Launched a BI platform for 1,500+ incubation sellers worldwide.
Technology Solution Professional, Data, BI and PDW
Led tech pre-sales for 50+ enterprise accounts with workshops, Architecture Design Sessions and POCs.
BI Technology Evangelist and Senior Program Manager, Microsoft IT
Created Microsoft IT's first consolidated BI platform: 100+ apps, 60+ organizations, 42K+ users.
System Architect and Senior IS Consultant
Co-managed the MS/Unisys BI COE, contributing to $70M in ES7000 server sales and services.
Education, Certifications & Awards
Education
M.S., Information Systems, The University of Texas at Dallas (GPA 3.94)
B.S., Electronics Engineering, Nagpur University
Certifications
Microsoft Certified Trainer (MCT), Microsoft Intro to AI, Data Science Bootcamp, MCTS: SQL Server, MCDBA
Awards
Microsoft Gold Club Award, Frontier AI Innovation Award (2026), Ubuntu Award, Top of the Top Award, Outstanding Customer Focus Award, Most Downloaded IT Showcase Media Award
Core skills
- Global Technical Sales Enablement
- Technical Product Marketing
- Sales Readiness & Onboarding
- GTM Strategy
- Agentic AI & LLMs
- Demos and POC Accelerators
- Hands-on Labs and Workshops
- Microsoft Fabric, Databricks and MS AI
- Technical Pre-Sales
- Technical Evangelism
- Large-Scale Readiness Events
- Executive Storytelling & Public Speaking
- Partner Ecosystem
- Vendor & Global Team Management
Let's connect
Let's make the next idea matter.
For conversations about Cloud & AI, technical sales enablement, partnerships or collaboration.
Connect on LinkedIn
Email Sanjay