About Me

Global sales enablement leader with a proven track record and 15+ years of passion for Data, Analytics, & AI as a Microsoft FTE. Extensive experience in assessing business needs and translating them into targeted and personalized field enablement programs for thousands of global Microsoft sellers (Data and AI Specialists, Technical Specialists, Global Black Belts, and Cloud Solution Architects). Created vision, strategy and enablement roadmap for just-in-time enablement of sellers.

Delivered $300M+ ROI per year over the last 3 years through the creation of technical content including cross solution 'product differentiators', industry scenario DREAM demos, deployable DREAM Demos in a Box (DDiBs) / POC accelerators and cloud workshops for sellers & partners avalible at: https://aka.ms/dreams
Industries include Retail, Manufacturing, Financial Services, Healthcare, Media, Public Sector and Sustainability. Globally managing 30+ onshore/offshore resources across multiple time zones.

10+ years of experience in Program Management, Product Evangelism/Advocacy, Product Marketing, and Systems Architecture. Tech Sales role involved managing 50+ enterprise accounts. Storyteller, public speaker & creator of Azure TV channel with 1k+ videos within Microsoft.

Sales Enablement Impact Metrics

2000+

Global Microsoft sellers enabled
(DAI Specialists, GBBs, TSs and CSAs)

190+

RIS out of 200 for
25+ live shows/events

80,000

Views on internal Azure TV
channel

$300M+

ROI per year over the last 3 years using
DREAM Demos & DDiB/POC Accelerators

22,000+

DREAM Demo
downloads by sellers

4000+

Microsoft sellers who have used
DREAM Demos & POC Accelerators

3785+

DDiB Github clones by partners

3000+

Demo downloads by partners

2500+

Click-by-click demo executions
by partners

Highlights

Interactive sales whiteboard design

Sessions using Klaxoon

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In the last 5 years, enabled & trained 2000+ technical sellers (DAI Specialists, GBBs, TSs and CSAs) through virtual & in-person events along with 25+ live shows (RIS of 190+ out of 200 and Top 2 Boxes (T2B) of 96%+). Creative ideas include 'Sellers-got-Talent' show & virtual whiteboard design sessions.
Increased sales velocity & delivered $300M+ ROI per year over the last 3 years, using Industry DREAM Demos, POC Accelerators, Cloud Workshops and Hackathons:
- Microsoft Sellers Usage Metrics: 22k+ downloads of 100+ 'Snackable' Industry Scenario Product Differentiator Demos by 4k+ WW sellers
- External Partners Usage Metrics: 3785+ DDiB GitHub clones and 3000+ demo downloads
Conceptualized & launched internal Azure TV channel - 80k+ views from sellers for the 1k+ microlearning just-in-time readiness videos.
Passionate, cross-group collaborative & result-oriented. Six awards including Ubuntu, Customer focus & Top-of-the-top award from CVP. Expanded BI platform from 1 to 100+ apps from 60+ Organisations & 0 to 42k+ paid users in MS IT.

Highlights

In the last 5 years, enabled & trained 2000+ technical sellers (DAI Specialists, GBBs, TSs and CSAs) through virtual & in-person events along with 25+ live shows (RIS of 190+ out of 200 and Top 2 Boxes (T2B) of 96%+). Creative ideas include 'Sellers-got-Talent' show & virtual whiteboard design sessions.
Increased sales velocity & delivered $300M+ ROI per year over the last 3 years, using Industry DREAM Demos, POC Accelerators, Cloud Workshops and Hackathons:
- Microsoft Sellers Usage Metrics: 22k+ downloads of 100+ 'Snackable' Industry Scenario Product Differentiator Demos by 4k+ WW sellers
- External Partners Usage Metrics: 3785+ DDiB GitHub clones and 3000+ demo downloads
Conceptualized & launched internal Azure TV channel - 80k+ views from sellers for the 1k+ microlearning just-in-time readiness videos.
Passionate, cross-group collaborative & result-oriented. Six awards including Ubuntu, Customer focus & Top-of-the-top award from CVP. Expanded BI platform from 1 to 100+ apps from 60+ Organisations & 0 to 42k+ paid users in MS IT.

Testimonials

Pankaj Satyaketu

Sales Lead - Microsoft Workloads at Amazon Web Services (AWS)

During my time at Microsoft, I relied on Sanjay and his team's enablement sessions for several years. As a Technical Specialist, Sanjay's content was key to enabling the thousands of global technical field resources on how to tell customer relatable stories to solve business challenges. As a Data & AI seller in the field, I continued to rely on Sanjay’s team enablement sessions, including his Industry specific demos and POC accelerators.

Nabeel Derhem

Enterprise Data Solutions Engineering -North America CoE at Google

I collaborated directly with Sanjay for +2 years in my role as a WW Tech Lead in Data on WW field enablement. It's easy to call someone a hardworking individual, but Sanjay truly outshines most people I've worked with in that regard. The collaboration we had on creating enablement assets (e.g. events, conferences, and deployable technical/industry demos) had a positive impact on thousands of technical field sellers around the world.

Priyanka R.

Data & AI Sales Specialist at Microsoft | Design Thinker | Speaker | Zero waste Enthusiast

Sanjay is awesome to work and I especially admire the positive energy he brings to everything he does. Sanjay has an immense passion for storytelling which he brings to all the DREAM demos he's built for the field in areas of Finance, Health, Manufacturing, Retail, and more! He also runs creative skilling events, enablement, and readiness events that make my job as a field seller much easier.

Robert Molijn

Sr. Azure Account Manager Data & AI

Sanjay is energized, positive and overall a great person to work with. He coordinates the creation of excellent sales material that we can use as sales in the field like the so called "dream demos" being industry specific demo's that we as sales can present and demonstrate to our audience. The demo's are pre-filled with data and are also possible to re-create within a customer tenant.

Prashant Mishra

CEO and Founder at Click2Cloud Inc. - Make Nagpur Cloud city of India

Sanjay has great public presentation skills, everyone who worked with Sanjay can vouch that he is extremely passionate about cutting edge tech, hardworking with attention to details. He makes sure that whatever he works on is delivered with quality and creates an impact. Technology evangelism is his strength, in my partnering with him we were able to deliver CBI platform a solution using SQL performance point.

Girish Gaitonde

Software Engineering Entrepreneur

Sanjay is one of the most vibrant, enthusiastic and dedicated marketing professional I have come across in the high tech world. He took over the responsibility of creating highly appealing but business and technology rich story lines for multiple Microsoft Azure product lines in various industries, so that the Microsoft sellers could proliferate them within their customers. To his credit, he realized that not only does he need to use Microsoft experts.

Shailesh (Sai) Bhaid

Vice President-Financial Solutions

Sanjay leads a diverse team of resources including FTEs and vendors from 10+ partner companies for his demos. But the beauty of it all is that everyone on his team feels like they are part of one family! His ability to “helicopter” from a high-level strategic planning level, down to paying the greatest attention to the minutest detail in his demos is unique

Ellee d’Amore

Technical Writer/Editor at Amazon

I worked as a vendor for a Microsoft project that Sanjay manages. Sanjay’s role as a leader in Microsoft’s Enablement team showcases his creative talent and boundless energy and enthusiasm for enabling industry sales teams and ensuring they have to tools and training they need to be successful. Sanjay has grown and developed a team of vendors to create DREAM Demos for sellers and partners as well.

Sanjay Soni

Global Sales Enablement Leader

Microsoft - Azure Data & AI

About Me

Sales Enablement Impact Metrics

Highlights

Interactive sales whiteboard design

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Highlights

Data & AI Industry Scenario Product Differentiator DREAM Demos & Deployable DDIB DREAM Demos

DREAM Demos Overview

Retail Industry Scenario DREAM Demo

Financial Services Industry Scenario DREAM Demo

Manufacturing Industry Scenario DREAM Demo

Healthcare Industry Scenario DREAM Demo

Industry Scenario Product Differentiator DREAM Demos

DREAM Demos Overview

Retail Industry Scenario DREAM Demo

Financial Services Industry Scenario DREAM Demo

Manufacturing Industry Scenario DREAM Demo

Healthcare Industry Scenario DREAM Demo

Testimonials

Pankaj Satyaketu

Sales Lead - Microsoft Workloads at Amazon Web Services (AWS)

Nabeel Derhem

Enterprise Data Solutions Engineering -North America CoE at Google

Priyanka R.

Data & AI Sales Specialist at Microsoft | Design Thinker | Speaker | Zero waste Enthusiast

Robert Molijn

Sr. Azure Account Manager Data & AI

Prashant Mishra

CEO and Founder at Click2Cloud Inc. - Make Nagpur Cloud city of India

Girish Gaitonde

Software Engineering Entrepreneur

Shailesh (Sai) Bhaid

Vice President-Financial Solutions

Ellee d’Amore

Technical Writer/Editor at Amazon

Pankaj Satyaketu

Sales Lead - Microsoft Workloads at Amazon Web Services (AWS)

Experience and Education

Let's connect

Data & AI Industry Scenario Product Differentiator
DREAM Demos & Deployable DDIB DREAM Demos

Industry Scenario Product Differentiator
DREAM Demos